Hehui Showcases Green Coating Solutions at 2024 Middle East Coatings Show

Dubai, UAE – April 16–18, 2024 – Ningxia Hehui New Materials Technology Co., Ltd. successfully participated in the 30th Middle East Coatings Show (MECS) at the Dubai World Trade Centre. As one of the leading industry events in the region, MECS 2024 brought together over 350 exhibitors from 24 countries, featuring the latest in coating raw materials, equipment, and sustainable technologies.

At Booth Z5E76, Hehui presented its high-performance cellulose ether products, including HPMC and MHEC, which are widely used in water-based, low-VOC, and high weather-resistance coatings. Our eco-friendly raw materials and customized formulation solutions drew strong interest from international buyers and technical experts.

During the exhibition, Hehui's sales and technical teams:

· Welcomed a steady stream of new and existing customers from across the Middle East, Europe, and Asia.

· Held in-depth meetings to explore coating formulation needs, application solutions, and regional market trends.

· Visited long-term clients in the UAE, reinforcing partnerships and providing on-site technical support.

The growing demand for green coating technologies in the Middle East—driven by an expanding construction sector and rising environmental standards—continues to create strong opportunities for innovation. According to industry data, the UAE coatings market reached USD 766 million in 2023, with steady growth expected.

Hehui's participation not only enhanced brand visibility in the region but also led to new cooperation intentions with several companies from emerging markets, further supporting our global expansion strategy.