Hehui Showcases HPMC and MHEC Solutions at 2024 Istanbul Coatings Exhibition

From May 8–10, 2024, Ningxia Hehui New Materials Technology Co., Ltd. made a strong appearance at the Istanbul International Paint and Coatings Exhibition (Turkcoat), held at the Istanbul Expo Center. As a key player in China's cellulose ether industry, Hehui presented its latest HPMC and MHEC products at Booth E231C, drawing wide attention from global coatings professionals.

During the three-day event, Hehui's team held in-depth exchanges with manufacturers and technical experts, showcasing the excellent thickening, water retention, dispersibility, and leveling properties of its cellulose ethers. These products are widely used in:

· Water-based coatings – for viscosity control and application smoothness

· Industrial coatings – to improve adhesion and stability

· Architectural coatings – for better durability and climate adaptability

Turkey's coatings market is growing rapidly, and this exhibition helped Hehui strengthen partnerships in Europe, the Middle East, and emerging regions. The company also established new cooperation opportunities, expanding its global business footprint.

About Ningxia Hehui
Ningxia Hehui New Materials Technology Co., Ltd. is a professional manufacturer of cellulose ethers, including HPMC, MHEC, HEC, and CMC. With state-of-the-art production facilities in Ningxia and a research and storage center in Hebei, Hehui serves over 20+ countries worldwide, supporting industries such as construction, coatings, Detergent, and personal care with reliable, high-quality material solutions.