From August 14–16, 2024, Ningxia Hehui New Materials Co., Ltd. made a strong impression at the World of Concrete Asia 2024 (WOCA), held at the Shanghai New International Expo Centre. As a featured exhibitor in Hall E1, Booth E1G30, Hehui showcased its latest innovations in cellulose ether technology, drawing widespread attention from construction professionals, formulators, and international buyers.
Leading the Way with High-Performance HPMC and MHEC
The spotlight was on Hehui's flagship products: Hydroxypropyl Methylcellulose (HPMC) and Hydroxyethyl Methylcellulose (MHEC). These cellulose ethers are widely used as construction additives in tile adhesives, wall putty, skim coat, cement-based mortars, and water-based coatings. Visitors were particularly impressed by the products' consistent quality, excellent water retention, workability, and open time – key performance indicators for modern dry mix mortar systems.
Hehui's dedicated product display area, supported by hands-on consultation from the technical team, gave visitors the opportunity to better understand the functional benefits of HPMC and MHEC in diverse applications. Customized formulations tailored for different climates and regional construction needs were also highlighted.
Engaging with Global Experts and Clients
Over the course of three days, Hehui's technical and commercial team conducted dozens of in-depth discussions with international clients, formulators, and industry experts. These exchanges not only strengthened relationships but also provided valuable insights into emerging trends, local market needs, and new challenges in the construction chemicals sector.
Looking Ahead
As demand grows for eco-friendly, high-performance building materials, Hehui remains focused on technological advancement and global cooperation. The company will continue to invest in R&D, enhance its product line, and deliver superior cellulose ether solutions that meet the evolving needs of the global construction and coatings markets.
November 20, 2025
Top Cellulose Ether Supplier in China – Hehui Chemical Joins ChinaCoat 2025
October 13, 2025
Hehui Chemical and BASF Collaborate to Enhance Product Carbon Footprint Calculation and Drive Low-Carbon Manufacturing
Hydroxypropyl Methylcellulose (HPMC) is a non-ionic, water-soluble polymer derived from natural cellulose. At Hehui Chemical, we manufacture high-purity HPMC designed to meet the demanding needs of dry mix mortars, water-based paints, and household detergent formulations.
MHEC, also known as HEMC (Hydroxyethyl Methylcellulose), is a versatile cellulose ether widely used in construction materials and water-based Paint &coatings. As a modified cellulose ether, MHEC offers excellent water retention, thickening, and rheology control properties, making it a vital ingredient in products like tile adhesives, dry mix mortars, wall putty, gypsum plaster, and waterborne paints.
Hehui Hydroxyethyl Cellulose HEC Powder is a non-ionic, water-soluble cellulose ether designed to deliver excellent thickening, stabilization, and water retention across a wide range of industries. Made from high-purity natural cellulose, our HEC is ideal for water-based formulations in paints, coatings, construction materials, personal care products, and oilfield chemicals.
Carboxymethyl Cellulose (CMC) is an anionic water-soluble polymer derived from refined cellulose. It is widely used as a thickener, stabilizer, binder, water retention agent, and film-forming agent.
