At Hehui Chemical, our greatest strength lies in the people behind our success. Our diverse and dedicated teams bring together industry expertise, innovative thinking, and a passion for excellence to drive continuous growth and deliver outstanding value to our customers worldwide.
From research and development to production, quality control, sales, and technical support, every team member plays a vital role in maintaining our commitment to superior product quality and customer satisfaction. Collaboration, professionalism, and a forward-thinking mindset empower us to overcome challenges and stay at the forefront of the cellulose ether industry.
Together, we are united by a shared vision — to become a world-class leader in advanced cellulose materials, delivering innovative solutions that meet evolving market demands while fostering sustainable growth for our partners and communities.
In August 2024, Hehui Chemical took part in the World of Concrete Asia (WOCA) exhibition in Shanghai — one of Asia’s most influential events for the construction and dry mix mortar industry. As a leading Chinese manufacturer of cellulose ethers, we presented our core products including HPMC, HEMC, and CMC, highlighting their performance in tile adhesives, wall putty, self-leveling mortars, and gypsum-based systems.
Our booth attracted a large number of domestic and international visitors, offering valuable opportunities to exchange technical insights and explore customer needs. This exhibition not only reinforced our position in the Chinese market but also strengthened our vision of building a globally recognized brand rooted in quality, innovation, and customer trust.
In 2024, Hehui Chemical participated in the Middle East Coatings Show held in Dubai — one of the most influential events in the coatings industry across the MENA region. At this dynamic exhibition, we introduced our high-performance cellulose ethers for water-based paints and building materials, attracting interest from formulators, distributors, and manufacturers worldwide.
Our team engaged in in-depth technical discussions, explored potential collaborations, and gained first-hand insight into regional market needs. The event marked another solid step in our global outreach, reaffirming our commitment to providing innovative, reliable, and eco-friendly solutions to international partners.
In 2024, Hehui Chemical participated in the Paint Istanbul & Turkcoat Exhibition, one of the leading coatings industry events in the Eurasian region. Held in the vibrant city of Istanbul, the show attracted professionals from across Europe, the Middle East, and Central Asia.
At the exhibition, we introduced our latest innovations in cellulose ether solutions for water-based coatings and construction systems. With a focus on HPMC and HEMC applications in paints, putty, and tile adhesives, our products received strong interest from local distributors and technical experts.
In 2023, Hehui Chemical made a strong appearance at the 134th China Import and Export Fair (Canton Fair) in Guangzhou — one of the world’s largest and most influential trade exhibitions. As a professional manufacturer of cellulose ethers, we presented our key product lines, including HPMC, HEMC, CMC, and HEC, widely used in construction materials, coatings, detergents, and more.
The event allowed us to engage with hundreds of international buyers face-to-face, strengthening brand awareness and discovering market opportunities across Asia, Africa, South America, and the Middle East. It was not only a platform to showcase our product quality and technical advantages but also a valuable bridge to connect with long-term business partners.
